Google’s March 2025 Core Update – What You Need to Know
What’s Changing with the March 2025 Update
Google’s new March 2025 core update is shaking things up again, doubling down on its mission to rank helpful, people-first content over search-engine-optimized fluff. If your rankings are on the line, here’s your guide to surviving (and thriving).
Why Google Rolls Out Core Updates
Google’s core updates don’t target specific sites—instead, they tweak the entire ranking system to ensure searchers get reliable, high-quality results.
Why it matters: If your traffic depends on Google, every update is a moment to reassess your content strategy.
Key Changes in the March 2025 Update
This update started rolling out earlier than expected (some sites saw movement as early as March 6), and Google confirmed its launch on March 15.
It’s expected to take two weeks to complete.
Here’s what’s happening:
Major volatility across rankings—expect shifts in traffic and visibility.
Affiliate sites are seeing big changes—some are thriving, others are tanking.
Discover traffic disruption—some sites lost Discover visibility entirely.
Content pruning matters more than ever—thin, outdated, or low-value content could be dragging you down.
Original post : https://x.com/glenngabe/status/1900912437584367917
What To Do Right Now
1. Don’t Panic—Monitor Before You Act
Making changes too soon can backfire.
Instead:
📌 Wait until the rollout finishes before making major updates.
📌 Use Google Search Console to track ranking drops or surges.
📌 Compare your performance before and after the update to identify patterns.
2. Audit Your Content Like Google Would
Adapted from Christina LeVasseur’s content audit framework
Google wants useful, well-structured, and original content.
Take a step back and assess:
Does my content provide real value? Avoid filler, keyword stuffing, or AI-generated fluff.
Is my content easy to navigate? User experience matters—bad formatting, slow pages, or intrusive ads can hurt rankings.
Am I answering search intent? If searchers land on your page and leave right away, Google notices.
3. Evaluate Pages That Dropped in Rankings
If you’ve seen a major drop in position (e.g., from #4 to #29), you may need to rethink your content strategy.
Ask:
🔸 Are there better, fresher resources competing with this page?
🔸 Does this page align with Google’s helpful content principles?
🔸 Is this content truly people-first, or was it created just for SEO?
What NOT to Do Mid-Rollout
❌ Don’t make reactive, drastic changes—let the update settle first.
❌ Avoid deleting content unless absolutely necessary—improve it instead.
❌ Ignore minor ranking drops—Google says small dips (e.g., from position #2 to #4) aren’t cause for concern.
Tracking the Impact & Looking Ahead
Google’s March 2025 update is one of the most volatile in months, and more changes could be coming.
Watch for continued ranking shifts—Google may tweak the update as it rolls out.
Check Search Console weekly—long-term trends matter more than short-term swings.
Improve what you can now, but be patient—it can take months to see the full effects of an update.
👉 Bottom line: If your site is delivering helpful, reliable, and user-first content, you’re on the right track. Focus on long-term improvements, not quick fixes.
📊 How has the March update affected your rankings? Drop your insights below!
Author: Hawrry Bhattarai
Disclaimer: This article provides general insights on the March 2025 Google Core Update and is not intended as specific SEO or business advice. Always consult with a professional SEO expert or digital strategist for guidance tailored to your website’s unique needs and goals.